Josh Dufek

What did we do

We worked with Josh ahead of his first full season of FIA Formula 3, managing his social content and video content, PR distribution and website content. Providing trackside support at select rounds in the season, creating content in real time and supporting any sponsor or PR requests on the ground.

We provided a full audit of his existing website, which uncovered several back-end issues holding it back. Prioritising these strategic web updates took his site performance from an F rating to an A.

We built a plan around where Josh was in his career and supported him throughout the 2024 season, managing his social content and strategy, event press releases and day-to-day digital presence, alongside tweaks to his website to fix the issues we'd identified.

The work stayed focused on the moments that mattered most as his campaign progressed, giving Josh a digital presence and website that finally matched the standard of everything happening on track.

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