What did we do?

We worked with Infinity Sports Management on social media management covering their full roster of drivers, including Formula 1 drivers George Russell and Logan Sargeant, who became the first American driver to score a point in F1 since 2015. Through to Alpine Academy driver Olli Caldwell and 24 Hours of Le Mans winner Charlie Eastwood.

Infinity Sports Management was founded by Harry Soden and Gary Catt with a focus on guiding drivers through the karting to single seater transition and our role was to make sure that story was told properly across their channels and the website.

We developed strong branding and a clear tone of voice across their output, handling press releases that showcased the success of their drivers and celebrated their achievements, from race weekend results through to the bigger career milestones as their roster progressed through the ranks. Alongside this, we built out content for their website that demonstrated the agency's track record in developing future champions.

The result

Social media engagement ran well above industry standards for accounts of that size and compared to typical benchmarks in the motorsports. The website also saw strong growth in visitors and page views, with a large share of that traffic referred directly from social media. Pivoting content to celebrate driver successes and share newsworthy stories created a genuine showreel of what Infinity Sports Management does best, giving potential future drivers a clear window into the environment on offer.