A strong presence online builds a fanbase that follows you across every chapter of your career, gives sponsors a window into your world, tells your story and puts you in control of your own narrative.

At 115 Degrees, social media is one of the things we do best. We work with racing drivers and teams who are serious about building an audience, attracting commercial partners and showing up consistently online.

Social media management for racing drivers and teams

Social strategy

We build a content strategy around your race calendar, your career goals and the audience you are trying to reach. Everything has a purpose and nothing goes out without a reason behind it.

Content creation

From race weekends to training sessions, content creation is planned and produced to reflect who you are as a driver and as a person.

Community management

Community management means our social channels managed day to day, with fans responded to, comments handled and your audience kept engaged throughout the season and in the gaps between races.

Fan engagement and outreach

We build genuine connection between drivers and their audiences through digital campaigns, milestone moments and activations that give fans a reason to stay invested.

Sponsor activation

We make sure your commercial partners are getting what they were promised. From contractual post deliverables to integrated campaign content, we handle the social side of your sponsorship obligations with care.

Tone of voice

The core pillar of any strategy is ensuring that how you come across online reflects your real identity, we work with you to pin down your tone of voice, ensuring that everything that goes out under your name feels consistent and authentic.