What did we do?

With our team having built a working relationship with Marcus during his junior career, he reached out to us in 2022 to produce a sponsorship deck and driver CV ahead of approaching IndyCar teams.

Marcus was looking to enter the IndyCar field for his first season of professional racing after stepping up from FIA Formula 2, where he'd spent three seasons with ART Grand Prix, DAMS and Hitech Grand Prix, taking four wins and eight podiums. We put together a concise and commercially focused deck that gave teams everything they needed to assess him quickly

The CV set out his full single-seater career in one clear document, from his Ferrari Driver Academy years through to his F2 record, so a team principal could see his progression at a glance. The sponsorship deck built on that foundation, framing his move to IndyCar as a genuine commercial opportunity rather than just a driver looking for a seat, with his results, reach and story presented in a way that spoke directly to what a team or partner would get from backing him.

The result

That year, Marcus secured his first step into IndyCar, joining Chip Ganassi Racing for the 2023 season. He went on to win Rookie of the Year honours despite competing in only 12 of the 17 rounds, a result that marked the start of a full-time career in the series. He has since established himself as one of the most exciting young talents on the IndyCar grid.

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