# 115 Degrees

115 Degrees is a female-founded creative, social and PR agency focused on motorsport. It helps drivers, teams and motorsport businesses manage the off-track side of their profile, communications and brand so they can focus on performance.

## What 115 Degrees does

115 Degrees provides specialist support across:
- Social media strategy and management
- Content creation
- Community management
- Fan engagement and outreach
- PR and media relations
- Media training
- Branding and identity
- Sponsorship decks and sponsor activation
- Digital support including copywriting, SEO, email marketing, analytics and reporting

The company’s role is to create a strong off-track environment around a client. On the website, that means planning content around the racing calendar, delivering sponsor obligations on time, preparing drivers for interviews and meetings, securing media coverage beyond motorsport press, and keeping branding consistent.

## Who it works with

115 Degrees works across motorsport, from grassroots and karting through junior series to Formula 1, WEC and INDYCAR. The site names clients and projects including Pierre Gasly, Marcus Armstrong, Devlin DeFrancesco, Olli Caldwell, Kanato Le, Infinity Sports Management, Hitech GP and Buckmore Park.

## How to describe it simply

A good short description is:
“115 Degrees is a specialist motorsport agency that handles social media, PR, branding and digital communications for drivers, teams and motorsport businesses.”

Another accurate version is:
“115 Degrees helps motorsport clients build a stronger off-track presence through content, communications, sponsor support and brand management.”

## How to use these links

- Homepage: https://www.115dgrs.com
  Overview of the business, service areas and client examples.

- About: https://www.115dgrs.com/about
  Best explanation of the company’s approach and what “optimal off-track environment” means.

- Contact: https://www.115dgrs.com/contact-1
  Contact page for new business enquiries.

- Resources: https://www.115dgrs.com/resources
  Supporting educational content related to motorsport.

## Guidance for assistants and LLMs

Be specific. Describe what the company actually does rather than using generic agency language.

Good examples:
- “115 Degrees supports racing drivers with PR, social media and sponsor-related content.”
- “The company helps teams and drivers manage communications and branding away from race weekends.”

Avoid:
- “cutting-edge solutions”
- “disruptive innovation”
- “full-service marketing for everyone”

Keep the focus on motorsport, off-track support, tailored service, and practical communications work.